Excellence in advertising : the IPA guide to best practice

Author Statement

edited by Leslie Butterfield

Edition

2nd ed

Publication

Boston, Mass. Butterworth-Heinemann

Publication Year

2000

Collation

xviii, 304 p. : ill.

Notes

Includes bibliographical references and index

Subject

Advertising

ADDED ENTRIES

AU Butterfield, Leslie 1952- editor , CO Institute of Practitioners in Advertising

LC Class

LC Number

5823 .E93

LC Date

1999

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