RecordNumber

1376

Author

Arens, William F.

Title

Contemporary advertising

Author Statement

William F. Arens

Edition

9th ed

Publication

Boston McGraw-Hill/Irwin

Publication Year

c2004

Collation

xlii, 617, [62] p. : ill. (some col.)

Series

McGraw-Hill/Irwin series in marketing

Notes

Includes index

Subject

Advertising

ADDED ENTRIES

TI , SE

LC Class

HF

LC Number

5821 .B62

LC Date

2004

كنترل كننده اطلاعات

فرهنگ يوسفي